When Midnight came to us, they were spending big and getting next to nothing. Their ad budget was ballooning, with cost-per-lead topping $600, and Facebook leads were nonexistent. The brand itself lacked cohesion, and their digital presence wasn’t built to convert. They knew they needed a fix, and fast.

We started by tightening the foundation: a sharper visual identity with updated colors, an optimized logo, and a consistent look across platforms. We cleaned up their Meta pages and Google Business profile, then deployed two performance marketers—one for each ad platform. Alongside the ads, we took over their socials to drive awareness and engagement, and launched a custom-built landing page to close the loop.

In just three months, the numbers flipped. Ad spend dropped by 60%. Leads from their site surged by 150%. Cost-per-lead plummeted by 97%. For the first time, Facebook started driving real conversions. And their social presence exploded, with 2,000+ new followers and climbing.